From Launch to Acquisition in 4 Months

PLTFRMR is a powerhouse creative agency founded by two industry veterans, Chris Garbutt and Colin Mitchell, whose experience as global leaders for TBWA and McDonald’s respectively led them to develop a new kind of agency. Colin and Chris came to Raven seeking assistance launching their new business, knowing that generating revenue would require making a splash.

Working together, we developed a plan to ensure their announcement landed across the industry, from the Wall Street Journal to every key marketing publication; AdAge, Adweek, Campaign, The Drum etc.

Not only did we achieve those goals, but we amplified these press hits to a cadre of brands, including Vice Media. PLTFRMR and Vice worked together for a period of 3 months before making the decision to work together permanently, and in March of 2021, Vice Media acquired PLTFRMR.